Yes, after enduring my current hacked iPhone for close to a year at GPRS speeds, I was craving the promised 3G broadband speeds. The built-in GPS wouldn't hurt either.
Yes, I had no clue that I was setting myself up for a tremendous disappointment.
I just got a 3G iPhone and signed in to the O2 website to take a peek at my account, only to be greeted by the menu you see here.