You might be starting to notice that Update isn't a regular conference. It kicks off with the Royal Banquet at a palace (for which there are still a few tickets you can buy to attend), continues in the premier concert hall in Brighton, and ends with the A Night at the Museum after-party at the Brighton Museum and Art Gallery. It is a tightly-scripted experience, with 18-minute inspirational talks punctuated by Geek Ninja Battles, tech beats, and live/interactive music and visualization acts. And, unlike other conferences, we're approaching sponsorship differently too.

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It's a scarf. It's a QR Code. It's a scarf with a QR Code on it.

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